Joint Undertaking FieldReveal Capitalizes On Proven Precision Ag Platform


Central Valley Ag, Landus Cooperative, Wheat Growers, and WinField United are becoming a member of forces to develop FieldReveal. This joint enterprise presents ag stores with an simple-to-use precision ag system focused on empowering neighborhood agronomists to greater serve growers and to retain speed with developments in know-how. The origin of FieldReveal is the Wheat Growers’ MZB precision farming program introduced in 1997. The system will be certified to extra North American ag suppliers who will be equipped to integrate it as component of their present precision ag offerings.

“This instrument was created by agronomists and is used by agronomists. That’s what helps make it so appropriate and powerful. It was built to enrich the partnership in between ag stores, agronomists, and their shoppers,” claims Brent Wiesenburger, executive adviser for FieldReveal and precision ag supervisor at Wheat Growers. 

“We have been operating in excess of the earlier year to be certain FieldReveal has entire connectivity to WinField United’s knowledge silo and suite of precision farming resources, like the R7 Tool by WinField,” says Teddy Bekele, vice president of ag engineering for WinField United. “As commodity prices are pressured, growers want to devote money in the proper destinations. We have viewed an boost in the adoption of precision equipment, and we want to have finest-in-course methods. Which is why we strategy on investing in FieldReveal and intend to make it portion of our Answer Tech application.”

The driving power powering the joint undertaking was the considerable investment and breakthroughs in precision agriculture in latest yrs. “By joining forces and growing FieldReveal to extra stores and growers, the FieldReveal associates are securing a technology offering for the potential, pushed from the ground up by agronomists doing work with growers every working day,” clarifies Wiesenburger. “It also offers FieldReveal the monetary wherewithal to guidance innovation and to maintain bettering our precision agriculture tools based mostly on grower requirements.”

FieldReveal will make it simpler for agronomists to write seed, fertility, and other input prescriptions based on geo-referenced, multilayered sampling taken from grids, soil-management zones, or a combination of both of those. Even though the algorithms may perhaps be elaborate, none of that complexity is felt by the agronomist or the grower. This permits end users to conveniently take precision into their have fingers, whilst making a much more scalable solution for the retailer. Shops will recognize the connectivity FieldReveal provides to a extensive vary of precision ag tools, and growers will take pleasure in the connectivity to most wireless controllers, as perfectly as the potential to improve returns on each individual acre.

Wiesenburger also sees the enlarged footprint of the joint venture as a automobile for other tech providers to preview or to launch their new goods.

Study additional by browsing FieldReveal.com.

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